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What happens at each and every step that a customer currently interacts with your business? Customer Journey Mapping, helps you to analyse each stage of the customer journey, before, during and after the sale. You may have stumbling blocks, out of date information/unclear information or even processes that just don’t make sense to your customer.
What you do before, during and after an exhibition can increase the return of your financial outlay.
Helping you creatively think about how to make your stand the one people stop at, inlcuding ways to create a buzz and to engage with visitors rather than them swooping in for freebies and you trying to collect business cards.
Customer View takes a look at your business through your customer’s eyes (with the right glasses) and uncovers where you can be causing frustration and losing future sales. This totally impartial look at your online and/or offline presence. There are 2 options available to you – either Customer View as a mystery shop or purely a website audit.
Click the video on the right to watch my interview with Karen Tems of the Central and East Lancs Business Network for GBTV from Lancashare
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